Join Carlos Ponce and Fernando Labastida, in this 4th episode of the 2025 Advancio Tech Talk Edition!
Episode Summary
About Our Speakers

Carlos Ponce
CEO at Peoplebound
Home » Advancio Talks Season 2 – Episode 4 with Fernando Labastida
Join Carlos Ponce and Fernando Labastida, in this 4th episode of the 2025 Advancio Tech Talk Edition!
CEO at Peoplebound
Advancio's Marketing Team, in charge of bringing to life the creative ideas and the most useful insights directly to you.
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Host Carlos Ponce sits down with Fernando Labastida, a marketing veteran who was pioneering content strategies before the term existed. With 27 years of experience from the dotcom boom to today’s AI revolution, our guest has shared stages with Joe Pulizzi, spoken at South by Southwest, and now runs The Viral Genius Framework, helping Gen X and Boomer founders leverage AI-powered marketing strategies.
Discover how he bridged Silicon Valley and Latin America before AI.