Choosing a good domain name is really important.
It is your brand, the first thing your customers will see, and hopefully the url that they will save on their bookmark or enter repeatedly.
CBS reported that The Internet Corporation for Assigned Names and Numbers (ICANN) released a news release allowing "an increase in the number of Internet address endings - called generic top-level domains (gTLDs) - from the current, which includes such familiar domains as .com, .org and .net." and "Internet address names will be able to end with almost any word in any language, offering organizations around the world the opportunity to market their brand, products, community or cause in new and innovative ways." Starting this year companies are able to register domain endings such as .cars, .news, .sports, .blog, .etc.